Events, dear boy, events.

Really looking forward to a couple of events we've got planned with Qgate. Keep your diaries free for:

23 April: Microsoft HQ, Thames Valley Park, Reading
15 May: Microsoft offices, Victoria, London

The theme is that in tough times hosted CRM enables market-leading business process management, customer retention and business growth.

Our partner QGate is a leading consultancy that time and again has helped businesses of all types discover prove that strategically adopted CRM practices yield meaningful, tangible results. At a time when most businesses need to stay profitable and hold onto customers on demand CRM is a great way of helping organisations to win and hold onto customers.

The agenda is going to be (subject to lightening bolts):

Agenda
09.30 - 10.00: Registration, coffee and networking
10.00 - 10.15: Introduction and welcome - Rowland Dexter, MD QGate
10.15 - 11.00: The Microsoft Dynamics CRM Proposition - Jason Nash, Senior Product Marketing Manager, Microsoft
11.00 - 11.20: Demo - Mike Shaw, Microsoft Dynamics CRM consultant, QGate
11.20 - 11.40: Coffee and Networking
11.40 - 12.00: Microsoft Dynamics CRM - A Hosted Solution; Paul Doherty, Sales & Marketing Manager 7global
12.00 - 12.45: QGate's Integrated Solution - Mike Shaw, Microsoft Dynamics CRM consultant, QGate
12.45 - 13.00: Summary, Q&A
13.00 - Close & Networking Lunch

Email me (pdoherty@7global.com) if you'd like to come)

Genesis acquires Increase...and then there were two.

Interesting to read about Genesis's acquisition of Increase CRM earlier this month. The acquisition creates a very large organisation actively promoting hosted Microsoft Dynamics CRM. This has got me thinking and crystallising what I think of the state of play in the UK marketplace.

One trigger to my thought process was pulled when I was asked recently by a partner what I thought about the deal. Was I pleased that there was one less piranha in the tank? Or was a nervous that there was an even bigger shark in the tank that had just eaten the piranha and was now devouring everything in the tank with the ferocity of a starving megaladon? Ok, he didn't phrase it quite like that but briefly that's what it sounded like.

My feelings are that this is a Good Thing. There's no doubt that having a large telco (Genesis), which has acquired what was in all but name a Microsoft Dynamics CRM boutique with a 100% dedication to the hosted market (Increase) has created a powerful competitor.

However, I think 7global's partner network really offers a strong alternative. 7global's partners are large and small, cover the whole of the UK (and a lot of Europe), have specialisms in most verticals, with staff specially trained to deal with those industries.

By acquiring Increase Genesis has definitively moved from a 'wholesale' approach to a full service approach, which will certainly compete with other Dynamics Partners which should heat up the marketplace a little more. As a telco they had a telco approach to CRM, just as 7global has a hosting provider approach. Now they have a Dynamics Partner approach. Will be interesting to see how that pans out.

One advantage of our approach is we can marry our hosting expertise to partners Dynamics CRM expertise which I think creates the more compelling solution. However, if Genesis draws attention to the value of a hosted solution I will be there applauding.